A trust interpretation of business to business relationships: a case-based discussion
نویسنده
چکیده
The concept of “trust” has attracted a great deal of attention in recent studies of inter-organisational relations. In particular it has been suggested that the establishment and maintenance of trust is central to building business to business relationships. Using a well-known case study the additional insights which a trust approach to the analysis of a business to business relationship offers are considered. Introduction
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